What is voxPLUG?

Ever watch TV aimed at teenagers? We do, and it seems like the people making a lot of these shows are too old and out of touch. So when we decided to come up with an advertising vehicle aimed at teenagers, we threw out all the rules and thought about what we’d like to see in an ad.

We decided we needed real people, without scripts, saying what they really think.
To make a VoxPLUG ad, we take cameras and products wherever we want and get people to tell us what they think of the product. For the Jila Mints ad, we hung out in the Bourke Street Mall in Melbourne andn spent a bit of time at Federation Square too.

If you saw us down there and got yourself in front of the camera, take a look around the site – your photo might be up. You can also watch the TVC and see how the final edit turned out.